Digital Growth Strategist

Location: Remote (Canada only - EST time zone)
Required Locations: Toronto or Ottawa
Salary: $65,000-$75,000 + bonus + benefits + stock options

 

Why Veem

Work on Real Financial Infrastructure

At Veem, you’re not building surface-level features — you’re working on systems that power real money movement across countries, currencies, and financial institutions.

High Impact, Real Ownership

We hire people to own outcomes, not just tasks. You’ll design, build, and ship solutions end-to-end with meaningful responsibility from day one.

Profitable and Scaling

We combine the best of both worlds: the stability of a profitable business and the momentum of a high-growth company expanding globally.

Strong, Collaborative Teams

You’ll work alongside experienced engineers, product leaders, and operators who value clarity, speed, and high-quality execution.

Remote-First, Globally Distributed

Work from anywhere while collaborating with a global team. We prioritize async communication, flexibility, and trust.

The Partner Account Manager (PAM) at Veem is responsible for owning and growing relationships with the company’s most strategic partners. The role focuses on long-term customer success, account expansion, and driving measurable growth in payment volume through consultative engagement.

About the Role

Veem is hiring an experienced Growth Marketing Lead to own our inbound and paid lead generation engine end-to-end. This role is designed for an experienced growth marketer who has built and scaled demand generation programs before and can operate independently with minimal oversight.

You will define the lead generation strategy, execute it hands-on, and continuously optimize for qualified pipeline. This is not a people-management role. It is a high-impact individual contributor position with direct visibility to senior leadership.

We are intentionally hiring for experience. We expect this person to bring a point of view, proven frameworks, and strong judgment — not to learn demand generation on the job.
 

What You’ll Own

Lead Generation Strategy

• Define and own Veem’s inbound and paid lead generation strategy for:
  • SMB and mid-market customers
  • Fintech, PSP, and platform partners
• Translate ICPs into keyword strategies, landing page architecture, and funnel stages
• Identify and prioritize the highest-impact opportunities to drive qualified demand

SEO, Content, and On-Page Optimization

• Own keyword research, clustering, and on-page SEO strategy
   
• Implement on-page SEO directly within WordPress using Rank Math (in partnership with a dedicated website manager)
• Draft, publish, and optimize SEO-driven content, including:
  • Comparison pages
  • Solution and industry pages
  • Landing pages for paid campaigns
• Continuously test and improve page performance based on traffic and conversion data

Paid Acquisition

• Set up, manage, and optimize Google Search campaigns (initial focus)
• Own and scale a paid media budget starting at ~$5k/month, with a target of ~$10k/month
• Write ad copy, manage bidding strategies, and align ads with landing pages
• Launch and optimize remarketing as the program matures
• Expand into additional channels over time (e.g. Bing, YouTube, LinkedIn)
   

Conversion Optimization

• Improve traffic-to-lead conversion rates across key pages
• Identify friction points and optimization opportunities across the funnel
   

Analytics, Reporting, and Alignment

• Monitor performance using GA4 and Google Search Console
• Track and report on:
  • Traffic by channel
  • Keyword performance and rankings
  • Conversion rates and lead quality
• Deliver biweekly, CEO-ready reporting with clear insights, recommendations, and next steps
• Work closely with sales through weekly syncs to ensure alignment on lead quality and pipeline impact
• Use HubSpot to understand lead flow, lifecycle progression, and sales outcomes.

What We’re Looking For

Required

• Google Ads and GA4 experience required
• 3–5+ years of experience in growth, demand generation, or performance marketing
• Proven experience building and scaling inbound lead generation programs in B2B fintech
• Hands-on experience implementing on-page SEO within WordPress using Rank Math or similar SEO plugins
• Experience managing paid search budgets of $5-10k per month
• Deep understanding of SEO, paid search, and conversion optimization
• Comfortable owning strategy and execution end-to-end with minimal oversight
• Strong analytical and communication skills, with experience reporting to senior leadership

Nice to Have

• Experience using HubSpot as a CRM and marketing platform
• Familiarity with Looker / Looker Studio
• Experience expanding paid programs beyond Google Ads (Bing/Youtube)
• Exposure to regulated or compliance-heavy industries

Qualifications & Skills

• Experience: 5+ years in Account Management, Customer Success, or Enterprise Client Engagement (fintech or payments preferred).
• Account Expansion: Proven ability to grow accounts, upsell, and cross-sell.
• Complex Accounts: Experience managing large, complex accounts with quota achievement.
• Communication: Strong skills engaging C-level executives, delivering presentations and insights.
• Payment Expertise: Solid understanding of B2B payments, FX, financial operations. Card acceptance/payout knowledge is a plus.
• Organizational Skills: Ability to manage multiple accounts and priorities in a fast-paced environment.
• Personal Traits: Motivated self-starter, growth mindset, works independently but collaborates cross-functionally.
• Company Size Preference: Previous experience in companies of 200–500 employees, not banks.

Key Focus Areas

• Account growth and retention
• Consultative engagement and upselling
• Strategic presentations and executive influence
• Payments knowledge (B2B, FX, Card)
• Cross-functional collaboration

How We Work

• Remote-first and async-friendly
• High trust, low bureaucracy
• Focused on outcomes, not meetings

Growth & Development

• Opportunities to take on larger scope quickly
• Exposure to complex financial systems
• Career growth across technical and leadership tracks

What People Say

“Here, you actually own what you build — from idea to production.”
“The problems are challenging, and the team is sharp and supportive.”

Join us in building the future of global payments.