Growth Manager (B2B SaaS)

Growth Manager (B2B SaaS)

Location: Ottawa, ON - 2 days onsite a week 
Team: Marketing
Reports to: Growth Manager (direct report to Senior Marketing Manager)
Role type: Individual Contributor
Comp: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation

About the Role

We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.

You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.

What You’ll Do

• Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention
• Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels
• Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels
• Partner closely with Sales to improve lead quality, conversion rates, and sales velocity
• Identify friction points across the buyer journey and implement solutions to improve conversion
• Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion
• Collaborate with Product to improve activation, onboarding, and PLG motions
• Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)
• Continuously test new channels, tools, and growth strategies to unlock scalable opportunities

What We’re Looking For

• 4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS
• Experience at companies in the ~100–500 employee range (or similar growth stage environments)
• Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics
• Strong understanding of B2B funnels, including MQL → SQL → closed-won stages
• Hands-on experience with experimentation and A/B testing across web and lifecycle channels
• Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar
• Experience working cross-functionally with Sales, Product, and Marketing teams
• Ability to operate in ambiguity and prioritize high-impact opportunities

Nice to Have

• Experience with product-led growth (PLG) or hybrid PLG + sales motion
• Background in fintech, payments, or adjacent industries
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
• Experience optimizing conversion across demos, trials, or self-serve signups
• Basic technical fluency (tracking, APIs, growth tooling)

What Success Looks Like

• Increased pipeline generation and improved conversion across key funnel stages
• Measurable improvements in CAC efficiency and revenue growth
• Strong alignment between Marketing, Product, and Sales on growth initiatives
• A consistent experimentation engine driving learnings and iteration